Yankee Candle

This campaign was done as my final for MEJO 371: Advertising Creative. Though the whole campaign was done in a team, these are my contributions.

Let’s find your home’s signature scent.

This project was based around the idea that scents bring nostalgia, and Yankee Candle is a classic brand.

Manifesto

Ad Lobs

Social Media

IRL Activation

Expert Scent Curator

Set up a booth in a park or other busy area in a major city. At the booth is a “scent psychic” who can mix a candle scent right in front of you. All you have to do is show him a picture of your home (messes and all) and you’ll get a candle that’s perfect for you and your house.