La Croix
This is a spec campaign made for MEJO 371: Advertising Creative. My incredible professor, Heather Apple, provided the framework, but all the creative here is mine!
Let’s prove love doesn’t happen overnight.
In my personal experience, sparkling water is an acquired taste. There’s no better way to prove this than by using testimonials from people who already acquired it. By describing their experience with coming to love La Croix, surely someone out there will be inspired to give it another try.
Manifesto
Headlines
One day you’ll reach for us. Maybe you’ll even finish the can.
Good things take time. And maybe hundreds of tastes.
Just keep trying. You’ll prove yourself wrong.
From hated to favorite. Eventually.
The taste you’ll love after a thousand tries.
